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Lovefilm, Europe’s largest online DVD rental group, has appointed Goldman Sachs to advise it ahead of a possible £100 million flotation. Goldman is reviewing all options for the business, including a possible sale or a float.
Both Apax, the private equity house, and DLJ Merchant Banking Partners, the investment arm of Credit Suisse, are thought to have cast an eye over Lovefilm. ITV and Virgin Media are also deemed potential trade buyers.
A flotation could value the business, which has operations in the UK, Sweden, Norway, Denmark and Germany, at about £100 million. But an adviser to the company said that a flotation was likely to be a year away.
Lovefilm, whose backers include Esprit Capital Partners, the former Cazenove Private Equity and Index Ventures, allows subscribers to order films online, which are then posted out with a prepaid return envelope.
There is no deadline or “late fees” for returning the fim and once they have been received others can be ordered.
The group, which last year merged with Video Island, also operates rental services for stores including Tesco.
The attraction to buyers lies in Lovefilm’s database of subscribers. In four years Lovefilm has amassed nearly 500,000 subscribers. It generates more than five million postal transactions each month.
The group, which is chaired by Charles Gussara, the former chairman of Virgin Mobile, offers an online film download service and aims to be in prime position to exploit the nascent distribution model as it takes off.
In 2005 revenues from the combined Video Island/Love-film group totalled £25 million.
Online DVD rental is putting increasing pressure on traditional bricks-and-mortar film rental stores such as Blockbuster.
In an attempt to counter the threat the film rental giant has launched its own online rental service and is working to close down underperforming or “nonessential” stores. It is also in talks to acquire Movielink, a Califonia-based online film downloading company.
Screen Digest has forecast that, by 2009, online rental companies will have one quarter of the market in America and one third in Europe.
Online DVD rental company LOVEFiLM.com is to offer free film downloads sponsored by advertisers with Volkswagen the first client to be involved. LOVEFiLM will initially offer titles for free rental and they will be delivered via a desktop manager and accompanied by a Volkswagen advertisement streamed direct to the desktop.
MyMovieStream has bought another online dvd rental company - MovieMine
Quote from moviemine website:
As of Friday 6th April 2007, MovieMine has joined forces with award-winning MyMovieStream and the “Stream Team” are delighted to extend you a very warm welcome!
Market leader Lovefilm now estimates that online DVD rental as a whole now accounts for 25% of all DVDs rented in the UK, including all the bricks-and-mortar stores. Not bad for an industry which didn’t exist just a few years ago.
According to the Times, UK DVD rental market leader lovefilm is considering a sale or a 100 million pounds stock market floatation.Potential buyers are reportedly Apax, the private equity house, DLJ Merchant Banking Partners, the investment arm of Credit Suisse, and Virgin Media. A stock market float could be up to year away though, according to sources.
The value of company stems from the nearly 500,000 subscribers it has amassed in just four years of operation. It generates more than five million postal transactions each month. In 2005, revenues from the combined Lovefilm / Screenselect group were 25 million pounds, though they have expanded considerably since then.