Lovefilm shows that Blu-ray Rental is proving to be popular despite some suggesting that digital downloads will overtake blu ray before it gets going.
“We are amongst the sharp edge of the UK entertainment scene and we’ve seen good uptake of Blu-ray”, Simon Morris, director for Lovefilm. “Time is not on its side, but it has got more time than you think.”
The comments come as the online DVD rental market has now surpassed high street rentals.
If you sign up for a 14 day trial with tesco dvd rental you will get one of the following on Blu-Ray for free…
Cloverfield
No Country for Old Men
Transformers
Close Encounters
Spiderman 3
If you cancel before the trial ends, no cost to you!
In a huge blow to Toshiba, Universal, and the rest of the HD DVD devotees, rental giant Blockbuster has decided to stock only Blu-ray discs in the vast majority of its nationwide locations, although HD DVD titles will continue to be offered online and in the 250 (out of 1,450) stores that have been testing both formats since last year. Blockbuster VP Matthew Smith revealed to the AP that the decision to go with Blu-ray — which will reportedly be announced tomorrow — stemmed from an overwhelming customer preference for those titles in the test markets, accounting for over 70% of all HD discs rented.
Interestingly enough, it seems that content — and not price — was the deciding factor for consumers, with Blu-ray-only hits such as the Spiderman and Pirates of the Caribbean films apparently outmatching equivalent HD DVD exclusives. While it’s still a little too soon to declare Blu-ray the outright winner, this Blockbuster decision only contributes to the momentum that Sony’s darling has had of late — momentum that at this point, might be too difficult for the other guys to counter.
Copyright © 2009 Online Rental Blog // Blockbuster Chooses Blu-Ray Over HD
