Verdict: Easy Cinema DVD Rentals offers most of Lovefilm's amazing DVD rental collection including huge new releases, old classics, TV series and documentaries.

However they lack lovefilm's games, adult rentals and downloading collections.

Verdict: EasyCinema DVD has made a very impressive effort to fully brand Lovefilm's DVD service. They incorporate their trademark orange and white colour scheme to make the service look like their own.

The site is clean and well designed with plenty of browsing options such as "Categories", "A-Z", "Most Popular", "Editor's Choice" and "Top Rated" lists.

easyCinema highlights various themed and editorial collections which make it easier to browse and pick titles of interest.

You can easily create a rental watch list by clicking on the 'Rent Now' button and setting your priority to high, med or low. Rental descriptions are very detailed with useful user reviews & ratings.

Incorporating Lovefilm's content and their easy style makes the easyCinema a great choice.

Verdict: easyCinema's rental service is powered by lovefilm which is regarded as the best. Lovefilm's has a quick turnaround speed of 2-3 days since all DVDs are sent first class. DVDs are sent in thin easyCinema branded plastic sleeves with a prepaid return envelope included. Lovefilm's return envelopes can now fit up to 4 discs at a time.

A comprehensive membership area allows you to edit your watch list, personal details, website preferences & membership status.

The company is known for a fair cancellation policy and great customer service including online and email support.

Verdict: easyCinema's DVD rental system is based on pay-as-you-go credits. You choose a package offering a number of credits (1 credit = 1 DVD rental) and once you have used up all your credits or they have expired after 90 days, you purchase more. You can also choose to have automated 'top-ups' where you are billed for another set each time you run out. At 1.99 per disc, easyCinema matches the industry's standard.

However, you gain the advantage of a long 90 day period to use your credits, as most pay-as-you-go services only offer a one-month period.